International Journal of Commerce & Business Management

Muddasir Ahmad ¹, Gautam Parmar ², Alpesh Leua ²

Affiliations
1 ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari (Gujarat), IN
2 ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari (Gujarat), IN

Abstract

The castor is an important cash crop for the India, the Gujarat is one of the leading state in castor production. The present study aims to study the buying pattern and buying behaviour of hybrid castor seeds by farmers. The study was undertaken in the five villages of Aravalli district in Gujarat. The 100 hybrid castor growers were surveyed for data collection. The snowball sampling was used to get the responses. The simple descriptive statistics were used to analyse the data. From the study it was found that the acreage for castor cultivation is decreasing and farmers are shifting to more remunerative crops. The majority of respondents are having irrigation facility for castor. Majority of respondents have grown hybrid castor seeds in 4 to 6 acre. The 50 per cent farmers purchase 3-6 kg of castor seed while 40 per cent farmer purchase more than 6 kg of castor seeds last year. As far as buying behaviour of farmers is concerned, it was found that topmost factors to which farmers give preference while buying hybrid castor seed were yield potential, wilt resistance, brand image, timely availability and germination percentage of seed. More than eighty five per cent of farmers were using hybrid castor seed since more than five years, the effect of this on their buying behaviour was that they were buying hybrid castor seed mostly because of their own experience.

Keywords

Buying Behaviour for Castor Seeds, Buying Pattern for Castor Seed, Hybrid Castor Seeds, Farmers Behaviour.

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Swati Sharma ¹, Ruchira Shukla ¹, Alpesh Leua ¹

Affiliations
1 ASPEE Agribusiness Management Institute, Navsari Agricultural University, Navsari (Gujarat), IN

Abstract

The Indian retail industry is one of the most vibrant industries in the country. The retailing sector in India is one of the pillars of its economy and accounts for 14 to 15 per cent of its GDP. The Indian retail market is estimated to be US$ 500 billion and one of the top five retail markets in the world by economic value. But despite this growth, the Indian retail industry is highly fragmented, with the organized retailing still at a nascent stage which accounts for far less percentage than the unorganized retailing of the total Indian retail market. It is estimated that organized retailing accounts for less than 5 per cent of today’s market. Retailing in India came with evolutionary pattern form unorganised retail store to organised retail store. The global retail industry has been growing at a brisk pace the last few decades. At present sales from the different modern retail centre is higher than unorganised retail store, sales from the organised retail store is more than 45 per cent higher than sales from unorganised retail store. This study aims to find the consumer perception towards organized and unorganized retailing in South Gujarat. The primary data was gathered by administering a prearranged questionnaire with 200 consumers selected purposively from Surat and Valsad city of South Gujarat. The data analysis of consumer attitude towards unorganized and organized retailers shows that there is a difference between the consumers’ perception towards both organized retailers and unorganized retailers regarding the shopping environment, promotional schemes, choice/variety of brands, proper parking facility, proper shelf display of the products etc.

Keywords

Organised Retail, Unorganised Retail, Consumer Perception.

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